‘This Is Not Clothing' is a concept brand and consumerist art movement.

Artist Jam Sutton juxtaposes contemporary culture and fine art. Using clothing as a wearable canvas, Jam exhibits his original artwork and vision of contemporary society.

The artwork is created using 3d scanning of real-life models. The digital sculptures can be explored in conjunction with the ‘This Is Not Clothing’ augmented reality app.

The artwork is created by brand founder, visual artist Jam Sutton. Jam’s work breaks away from traditional boundaries of still and moving image. Despite his young age, Jam is regarded as one of the most talented and exciting upcoming creatives. Jam has collaborated with multi-platinum musicians such as Pharrell Williams & N.E.R.D, Steve Aoki, Azealia Banks, Kid Cudi and Travis Barker. 

Through ‘This Is Not Clothing’ Jam creates original pieces and shares his unique vision of our society.