“This Is Not Studio” is a concept art brand. Created by British artist Jam Sutton, The brand is a creative platform for exhibiting original artwork as limited editions, objects for the home and wearable art prints.
Our limited edition art releases range from prints to stone sculptures. The method behind Jam Sutton’s vision combines technological advancements in production with traditional artisan approaches, mixing old and new techniques of creation. The studio produces unique artwork released in limited editions.
Our home items are unique art objects that serve a purpose to enhance your interiors. Combining Jam Sutton’s art with practical uses, This Is Not Studio produces sculpture candles and home fragrances in beautiful neoclassical stone pots.
The transient nature of wax combined with sculptural forms creates a destructive art piece that melts as a performance, transforming over time.
Our clothing is conceptually a wearable canvas, displaying artwork as a fabric edition. We use finest cottons, high quality printing and sewing to produce items that faithfully represent Jam Sutton's artworks.
AUGMENTED REALITY APP
The ‘This Is Not Clothing’ app is an augmented reality experience, unlocking interactive artwork and digital sculptures by scanning This Is Not Clothing’s labels. The app enhances This Is Not Clothing’s exploration of fashion, art and technology, adding a new dimension and experience to the artwork created by Jam Sutton. Scan the image on the reverse of your clothing tag to unlock a 3d sculpture. Download for free from the Apple App Store & Google Play.